Afraid of falling behind AI development? Here's how to gain competitive advantage

Afraid of falling behind AI development? Here's how to gain competitive advantage

In Finland, we're used to considering ourselves technology pioneers, but recent studies show otherwise. Only 19% of Nordic knowledge workers use generative AI weekly. Read how your organization can gain competitive advantage and stay at the forefront of development.

Sanna Varpukari
23. tammikuuta 2025 (9 kuukautta sitten)

In Finland and other Nordic countries, we're used to considering ourselves technology pioneers. However, recent studies and the slow adoption of solutions point in another direction:

  • According to Boston Consulting Group's GenAI Complacency report, only 19% of Nordic knowledge workers use generative AI weekly, globally 61%.
  • Deloitte's study State of Generative AI in the Enterprise shows that most experiments don't progress to production, despite increasing investments.

What does this mean for you and your organization?

Competitive advantage and even operational prerequisites are threatened if you don't seize the opportunities of generative AI now. Mere individual employees' tool usage isn't enough, as utilizing individual applications leaves small impacts in the organization and information security risks may even increase.

Only organization-specific applications taken to production use determine success, and without them your organization loses not only significant cost savings but also valuable opportunities to learn and innovate. We offer an easy way to this.

Why getting started is already an "easy win"?

Generative AI applications enable rapid renewal by streamlining routines and freeing up staff time for higher-value tasks, often without major costs.

Small single-challenge solving experiments can quickly produce concrete efficiency benefits: Cost savings, better service, higher quality and more efficient operations. The first step doesn't require risk-taking or investments, the most important thing is to identify where AI brings added value fastest for us.

Step by step to pioneering

  1. Start a learning journey – try, measure and learn: every piloted application produces data and expertise that competitors find hard to copy and can build the next leap on.

  2. Adopt an avatar or other organization-designed GenAI solution – automate or enhance exactly those tasks from which you get quick benefits.

  3. Follow results and expand – based on successful adoption, it's easy to solve new challenges, build broader solutions and stay on the technology wave crest. This way operational goals truly guide development.

Finland's opportunities

Finland's starting position is excellent: we have highly educated experts, functioning digital infrastructure and still remember times when execution capability brought results and created welfare. Now is the right time to act!

Do you want to be a development bystander or a direction setter?


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